1. Overview
the Ads ("the Ads Platform", "we", "us") operates the programmatic monetization and yield orchestration infrastructure available at theads.io. This Privacy Policy describes how we handle personal data when you visit our website, use our platform, or interact with our sales, support, and operations teams.
We process data on behalf of our publishing and advertising partners in accordance with applicable data protection law, including the GDPR and CCPA/CPRA. Where we process ad requests on behalf of a partner, that partner remains the data controller and we act as a processor under our Data Processing Agreement.
2. Information We Collect
Depending on how you interact with us, we collect the following categories of data:
- Account and contact data — name, email address, company name, and role when you request a demo, contact sales, or create an account.
- Ad request data — technical signals transmitted during header bidding and auction events, including IP address, device and browser identifiers, and limited geolocation, processed in near-real time at the edge.
- Usage data — how you interact with the theads.io website, including pages visited, referring URLs, and aggregate performance metrics.
- Communication data — records of correspondence with our sales, support, and privacy teams.
We do not buy, sell, or rent personal data. Our technology does not process sensitive categories of personal data.
3. How We Use Information
- Operate and secure the platform, including auction execution, latency monitoring, and fraud prevention.
- Provide sales, onboarding, and technical support.
- Comply with legal obligations, audits, and regulatory requirements.
- Improve our website, documentation, and service quality.
4. Cookies & Tracking
The theads.io website uses essential cookies to operate core functionality and, where enabled, analytics cookies to understand aggregate site usage. Our edge tags themselves are designed to minimize storage: they execute in under 15ms and do not rely on persistent client-side storage to function.
You can control cookies through your browser settings or our cookie settings controls. Disabling non-essential cookies will not affect the core functionality of our website.
5. Sharing & Disclosure
We share data only in limited circumstances:
- With demand and supply partners involved in a specific auction, as required to execute the transaction.
- With sub-processors that provide infrastructure, security, or analytics services, under written agreements.
- When required by law, regulation, or valid legal process, or to protect the rights and safety of the Ads Platform and its users.
6. Data Retention & Security
We retain personal data only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. Our security controls are summarized in our Security Statement.
7. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal data, as well as to object to processing and to data portability.
To exercise these rights, contact our privacy office at privacy@theads.io. We respond to verified requests within the timeframe required by applicable law.
8. Contact Us
Questions about this Privacy Policy can be directed to our privacy office at privacy@theads.io. For general inquiries, reach us at info@theads.io.
We may update this policy from time to time. Material changes will be posted on this page with an updated effective date.